About Us

Content below is a demonstration content, designed to showcase how this page could look with your brand content.

A big thank you to Auguste The Label for allowing us to use their very nice images in this demo store. Below is a little bit about them:

Auguste The Label is a boutique Australian brand dreamt up by Byron Bay native Ebony Eagles. Ebony started Auguste with a clear vision: to transcend trends, and instead design future vintage pieces that would be loved for seasons to come. 

What I love about this brand is that we're creating pieces that are worn over and over. It's not about seasons and we don't work to trends. There's a sense of nostalgia in our pieces that I think will always be relevant..."

Ebony Eagles, Auguste's Head Designer & Creative Director

A nod to nostalgia with a contemporary twist, each range is crafted from luxe fabrics and vintage-inspired floral in effortlessly elegant silhouettes. From easy Sundays by the sea to nights exploring  the wearer’s favourite city, Auguste’s dreamy dresses and stand-out separates were made for making memories in. 

A proud member of the 1% For The Planet movement, the label is built on a foundation of environmental consciousness, with the core belief that all fashion businesses should play a part in designing the best version of the future.